Traverso has been described as 'pop music for grownups'. The biography of the lead singer, Lawrence Traverso:
Cold snow to hot sun it's where you find yourself that counts.
Take one itinerant troubadour and travel the path along the byways of passion and heartbreak 'From the Beginning' to where you are now.
Find yourself in a world of melody and discord Traverso is a place we can all find strange and familiar, comforting and rending, a personal journey for us all to travel along and complete to, today.
What makes a good album? Emotion, conviction and memory. They are all captured in the moments of 'From the Beginning'.
From his birth place in Genoa to a life in the UK and the rest of the world, its been a series of twists and turns that have lead Traverso to where he is now, touring Europe for the last five years. Laurance Traverso (aka Traverso) has slowly built up a following of snowboarding, surfing, experience loving individuals who are living it to the full, good times and bad.
A snowboarder and traveler, from its origins in Austria last April, out of the blue an album was born.
Unable to stop and watch the world drift by. Laurance headed to LA to see friends where he bumped into top producer Clif Norreli (REM, Jeff Buckley, Sting and Faith No More) and after a few beers and a couple of tequilas they agreed to make the album together.
Rehearsals started almost immediately in downtown LA. with the sunshine and Californian lifestyle giving its flavour to songs of love and loss.
The studio soon became a meeting place for local and international talent with Spiker (Tenacious D) and Lest Nuby (IdleWild, Verbana) quickly building up a tight rhythm section like they had played together all their lives. Kones (Tenacious D) on lead guitar and Simon Lowry on keys laying a wave of light and shade Traverso's vocal riding the crest to the peak.
The rehearsal sessions lead directly into the tracking at the Bombshelter studios (LA) and then onto Casa Zuma (Clif's own studios) in Malibu.
It was an intense experience, with only one day off in the month that it took to create it. The music is eclectic and deals with the hopes, heartbreaks, and life experiences of trying to find our place in an ever-changing world.
The band will soon be traveling to select venues across the UK to deliver their brand of crafted soulful rock coinciding with national and local airplay of the first single 'Crash'.